Free Services? It’s A No, No-Facebook

Free Services: It’s A No, No-Facebook
Social media giant, Facebook, has disclosed that it has decided to lay some emphasis on making more money from available revenue sources within its operation environment. According to the tech giant, the decision to focus attention on making extra revenues from users of some of its platform also means that subscribers will now have to pay for same. It adds however, that the revenue share will favour content creators compared to what obtains in Apple and other social media companies.
Chief executive officer, Mark Zuckerberg, who assured that the revenue share will favour content creators than what obtains elsewhere, made the disclosure on Monday, insisting however, that in the main, the idea is a win-win step.
“To help more creators make a living on our platforms, we’re going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023. And when we do introduce a revenue share, it will be less than the 30% that Apple and others take.
We’re also launching a new payout interface so creators can see how different companies’ fees and taxes are impacting their earnings. More to come soon. More money,” Zuckerberg assures.
Analysts are of the view that the move will increase its revenue base particularly given that it presently derives about 90 per cent of its revenue from advertisements. Facebook, owners of a number of other popular social media platforms, including WhatsApp and Instagram, has been working on other revenue generation ideas. If successful, Facebook model is expected to help chart better revenue models for other social media sites like Tiktok and Snapchat.
Experts are however, worried over the effects the new policy drive will have on Apple’s privacy policies part of which is the introduction of changes in its operating system in some of its products that makes it more difficult for Facebook to earn money off advertisements.

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